Industry: production of various dairy products
The company’s business comprises the production of various dairy products. The BOGONI trademark and a significant part of products (mainly cheeses) have been registered for protection with the Patent Office. Over the years of its operation, the company has won many awards and certificates for its contribution to the development of healthy food production. The company also received a diploma and a licence authorising it to use the emblem Agro Polska, awarded to products of outstanding quality and taste.
Impact of COVID-19 on the company’s operations
The pandemic began when the company was launching new functional products, such as protein shakes, probiotic shakes and energy drinks, under the new BOGONI BALANCE FOOD brand. Bogoni Balance Food is an innovative health, high-protein product based exclusively on high-functional whey protein that is essential for the body (no added casein, vegetable protein or other substances that synthetically increase protein levels). The product ingredients also include beneficial probiotic bacteria. The products were intended to be mostly for active people who want to lead a healthy lifestyle. Given that, the company’s marketing plan envisaged targeting promotional activities at users of gyms, fitness clubs and any physical fitness facilities. Unfortunately, the fitness industry was locked down due to the pandemic, putting planned marketing efforts on hold.
Another negative effect of the pandemic was the lockdown of the catering industry, which is an important market for the products offered by the company: cheese for pizzerias and various types of snack cheese.
The company’s products are not everyday use products, so the restrictions on social and family meetings also significantly affected the company’s sales.
During the pandemic, the company also suffered from staff shortage, which caused a decline in sales at chain stores. Its representatives went on sick or parental leaves, so they visited chain stores through which products are sold much less frequently. Fewer visits by the company’s representatives to third-party stores resulted in worse product display and, ultimately, fewer orders for the company’s products.
Loan amount: PLN 1.3 million
Use of proceeds from the loan: payment of salaries to employees and purchase of raw materials from farmers
Financing institution: Foundation for the Development of the Rabka Region